The present study seeks to examine the importance of E-banking and web-based relationship marketing activities implemented organizations that influence their implementation. More specifically, this study hopes to add to the present body of knowledge on influencing factors affecting the adoption of web-based marketing functions by investigating factors that affect internet banking implementation and use of web-based functions as a method to build relationships with customers.
Research on web-marketing has been mainly focused on the adoption or non-adoption of technology or on the number of web-based functions implemented by banking organizations. Furthermore, research in the industry has been focused on the impact of organizational characteristics on the implementation of innovations, like information technology and internet functions.
However, research on the impact of E-business characteristics on web-based marketing strategies is very limited or mainly focused on the impact of the organizational characteristics on the web-based marketing functions from a system implementation perspective. Furthermore, research on relationship building and retention practices through web marketing strategies has been limited. Consequently, the proposed research examines web-based marketing functions from a relationship marketing singapore airlines weakness.
First, the popularity (use) and importance of the web applications will be examined. Second, the applications under each function of the web-based banking activities will be examined to determine the effectiveness of those functions. Third, this study will examine organizational factors that affect the use of web-based banking activities and the level of the web-based marketing functions implemented by banking and financial markets.
Examining these factors will help explore the impact of organizational factors have on the degree of web-based banking marketing functions used by banking and the level of effectiveness of those functions. This study will help shed light into factors affecting web marketing functions and will help banks and the financial markets in UAE to examine their specific organizational factors in order to identify those factors that promote and hinder their success.
Research on web-marketing has been mainly focused on the adoption or non-adoption of technology or on the number of web-based functions implemented by banking organizations. Furthermore, research in the industry has been focused on the impact of organizational characteristics on the implementation of innovations, like information technology and internet functions.
However, research on the impact of E-business characteristics on web-based marketing strategies is very limited or mainly focused on the impact of the organizational characteristics on the web-based marketing functions from a system implementation perspective. Furthermore, research on relationship building and retention practices through web marketing strategies has been limited. Consequently, the proposed research examines web-based marketing functions from a relationship marketing singapore airlines weakness.
First, the popularity (use) and importance of the web applications will be examined. Second, the applications under each function of the web-based banking activities will be examined to determine the effectiveness of those functions. Third, this study will examine organizational factors that affect the use of web-based banking activities and the level of the web-based marketing functions implemented by banking and financial markets.
Examining these factors will help explore the impact of organizational factors have on the degree of web-based banking marketing functions used by banking and the level of effectiveness of those functions. This study will help shed light into factors affecting web marketing functions and will help banks and the financial markets in UAE to examine their specific organizational factors in order to identify those factors that promote and hinder their success.
Comments
Post a Comment